Creativity is essential and we believe it should be accessible to everyone.The Sensory Auction challenges the way we place a perceived value on an artwork. It is the first auction where the winning bidder is the person whose senses most deeply connect with the piece, instead of the person with the most money. The more joy the artwork gives the senses of the viewer, the higher their bid.
Watch the film to see how we did it.
Learn more about the drink that inspired the art work here.