BOMBAY SAPPHIRE invites the world to ‘Step Into The Blue’ as it joins E1, the world’s first all-electric power boat racing Championship, as Official Gin Partner of the UIM E1 World Championship – a global spectacle backed by some of the biggest names in sport and entertainment.
Set against the backdrop of some of the most iconic waters across the globe – including Lake Maggiore in Italy, Monaco, and Miami – the new partnership invites audiences into a world of multisensorial immersive experiences with BOMBAY SAPPHIRE and E1.
The Championship’s teams who are backed by some of the biggest names in sports and entertainment, including Marc Anthony, Steve Aoki, LeBron James, Virat Kohli, Rafa Nadal and Will Smith. In addition to the E1 Series global partnership, BOMBAY SAPPHIRE will also become Official Partners of current reigning champions Team Brady, owned by NFL legend Tom Brady, and Team Drogba, led by Didier and Gabrielle Drogba.
With E1 driving change in marine mobility and sustainability, the two partners are united by a shared passion for cherishing the beauty of the natural world. BOMBAY SAPPHIRE will become the Presenting Partner of the E1 Series Blue Impact Championship, designed to protect nature’s natural blues, and heal water and local ecosystems where the championship takes place.
BOMBAY SAPPHIRE will also be the Official Cocktail of E1, serving up BOMBAY SAPPHIRE and tonics and BOMBAY SAPPHIRE Sparkling Lemon cocktails to invited guests of the Ocean Club, E1’s exclusive hospitality offering.
